The Stony Brook campus community participates in a licensing program that sets the guidelines for use of our logos and word marks on a variety of merchandise. The program is managed by the Learfield Licensing Partners (LLP), an outside agency.
The overall purpose of the Stony Brook University Trademark Licensing Program is to protect the integrity of the institution’s trademarks and to ensure such trademarks are used in an appropriate manner. Stony Brook’s Trademark Licensing Program is administered by Stony Brook’s Office of Communications and Marketing. Stony Brook is a member of the Fair Labor Association (FLA). All Stony Brook Trademark Licensing Program vendors are required to be FLA members and must adhere to the FLA Code of Conduct.
Prospective vendors are encouraged to visit LLP’s website for an application. The royalty rate is ten percent of the wholesale price and is payable through LLP on all items including giveaways. Exemptions to the royalty are signage, awards and uniforms. However, use of licensed vendors is still strongly encouraged. Approved vendors in the trademark licensing program have access to our style guide for their product designs.
To comply with and assure protection under federal, state and international trademark laws, Stony Brook University is required to monitor and control all uses of its trademarks. Unauthorized use of Stony Brook trademarks is subject to civil and criminal penalties. Stony Brook reserves the right to take appropriate action when confronted with unauthorized use of its trademarks. Such actions may include confiscation of the goods, financial penalties and legal action.
If you have questions regarding the Trademark Licensing Program, please contact Susanne Walsh at Susanne.Walsh@stonybrook.edu.
For a list of University licensed vendors, please click here.
The campus community clubs and organizations have several designs to choose from when creating their Stony Brook-branded logos. Visit the Stony Brook University Retail Style Guide for recommended options.
As a member of the Fair Labor Association (FLA), Stony Brook University strives to do business with vendors who subscribe to moral and ethical principles in conducting their business. This includes issues relating to fair employment standards and workers’ rights. All Stony Brook trademark licensing vendors must abide by the FLA Code of Conduct.
WHY DOES STONY BROOK HAVE A TRADEMARK LICENSING PROGRAM?
The overall purpose of the Stony Brook University Licensing Program is to protect the integrity of the institution’s trademarks and to ensure such trademarks are used in an appropriate manner on Stony Brook branded merchandise.
WHAT ARE STONY BROOK’S TRADEMARKS?
Stony Brook’s trademarks include, but are not limited to: the names Stony Brook University, Stony Brook Medicine, and Stony Brook Children’s, as well as anything that includes these words.The graphic trademarks include the shield, interlocking SB and Wolfie. For further information or additional trademarks, download the Stony Brook University Retail Style Guide in PDF format.
WHY DOES STONY BROOK CARE WHO USES ITS TRADEMARKS OR HOW?
To comply with and assure protection under federal, state and international trademark laws, Stony Brook is required to monitor and control all uses of its trademarks. Stony Brook must control and monitor the use of its trademarks or risk losing its rights to use them as unique Stony Brook identifiers.
WHICH TRADEMARK USES REQUIRE APPROVAL?
All uses of Stony Brook’s trademarks on logo branded merchandise require prior approval from the Office of Communications and Marketing, even if the proposed uses do not involve the sale of a product; e.g., promotional items for conferences or meetings, items for fundraisers, items for giveaways, gifts, etc.
WHAT ARE THE GUIDELINES FOR USE OF TRADEMARKS?
Stony Brook’s trademarks may not be altered in any way. They may not be used in conjunction with the name or trademark(s) of any other entity without prior written permission of that entity. They may not be used in any manner that suggests or implies Stony Brook’s endorsement of other organizations, companies, products, services, political parties or view, or religious organizations or beliefs. They may not be used in any way that discriminates or implies discrimination against any persons or groups.
ARE THERE INSTANCES WHEN A TRADEMARK OR DESIGN WILL NOT BE APPROVED?
Stony Brook will not approve the use of Stony Brook trademarks or designs in connection with any art depicting or implying the use or endorsement of: alcohol, illegal drugs, tobacco products, firearms or other weapons, racist, sexist, hateful, demeaning or degrading language or statements, profanity, sexual acts, statements impugning other universities, and art or a design incorporating trademarks or copyrights not owned by Stony Brook, unless written permission for such satisfactory in form and substance to Stony Brook is obtained from the trademark holder or copyright owner, and approved in advance by the Office of Communications.
ARE THERE ANY PRODUCTS THAT WILL NOT BE APPROVED?
Stony Brook will not approve the use of Stony Brook’s trademarks in connection with certain types of products. These include, but are not limited to: products that could be used to injure or kill, alcohol-related products, tobacco-related products, illegal drug-related products, sexually suggestive products or language, gambling-related products, food and beverage products and accompanying packaging (other than for limited internal consumption in connection with official Stony Brook events, approved in advance by Stony Brook’s Office of Communications and Marketing), products that present an unacceptable risk of liability and products that are harmful to the mission or image of the institution.
DOES THE LICENSING PROGRAM SUPPORT FAIR LABOR PRACTICES?
Stony Brook is committed to conducting its business affairs in a socially responsible and ethical manner. Stony Brook requires that all manufacturers of products bearing Stony Brook’s trademarks strictly adhere to a Code of Conduct in the manufacture of those products. Stony Brook prohibits products bearing its trademarks from being manufactured in abusive and unfair labor conditions. Licensees are required to publicly disclose the names and locations of all of their factories which manufacture products that bear Stony Brook’s trademarks and are required to subject those factories to independent monitoring of factory labor conditions through its affiliation with the Fair Labor Association.
WHY MUST STONY BROOK BRANDED MERCHANDISE BE PURCHASED FROM A LICENSED VENDOR?
To ensure consistency in the use of Stony Brook’s trademarks, and to ensure compliance with a wide range of requirements associated with the manufacture and use of these trademarks, products bearing Stony Brook’s trademarks may be purchased only from companies that are officially licensed by Stony Brook to manufacture or distribute products bearing its trademarks.
HOW DO I PURCHASE STONY BROOK BRANDED MERCHANDISE?
There are some 125 companies officially licensed by Stony Brook to manufacture products that bear Stony Brook’s trademarks, from T-shirts to flash drives.
WHAT IS THE ROYALTY RATE? ARE THERE ANY EXEMPTIONS? WHERE DOES THE MONEY GO?
The royalty rate is 10 percent and is payable through LLP on all items, including giveaways. Exemptions to the royalty are signage, awards and uniforms. However, use of licensed vendors is still required. The funds collected are used toward student scholarships.
HOW DO I KNOW I’M GETTING THE BEST PRICE?
Our business partners in the licensing program are flexible and open to negotiation. They will work within your budget. We recommend getting three bids on your order. Evaluate on quality, price, shipping and delivery.
HOW DOES A VENDOR BECOME LICENSED?
To become licensed, a vendor must submit an application to Learfield Licensing Partners (LLP). LLP serves as the University’s agent for the administration of license agreements. To obtain an application packet or learn more about licensing, please contact LLP at (317) 669-0808 or visit its website at learfieldlicensing.com.
CAN I GET APPROVAL FOR A ONE-TIME APPLICATION?
One-time use applications are granted through the Office of Communications and Marketing. Approval to use a Stony Brook trademark for a one-time application only does not constitute approval to use the trademark again, or in connection with any other item, or to change the design in anyway, without seeking additional approval.
WHOM CAN I CONTACT AT THE UNIVERSITY WITH SPECIFIC QUESTIONS?
For further information or assistance, contact Susanne Walsh in the Office of Communications and Marketing at Susanne.Walsh@stonybrook.edu.