Logos

LOGO GUIDELINES

The University logos are not to be adjusted or modified in any way. The shield and wordmark elements should not be separated. It is only in rare pre-approved instances that these two elements shall appear unconnected. The shield may not be incorporated into any other shapes or used as a letter within a word under any circumstance, except for the one-time exception of the graphic treatment of our Mantra. Downloadable files of key elements are available in the Design Assets section of this site.


APPROVALS

Communications & Marketing is available to review materials prior to production and ensure they reflect the Stony Brook University brand. If you have questions about the acceptability of any materials you are producing, Communications and Marketing is glad to provide guidance on our graphic standards policies.

Questions? Please contact Karen Leibowitz, Art Director, Communications & Marketing:  Karen.Leibowitz@stonybrook.edu


PRIMARY UNIVERSITY LOGOS

HORIZONTAL

main_logo


VERTICAL

STACKED


SECONDARY UNIVERSITY LOGOS

All secondary University logos also exist in three versions: horizontal, vertical and stacked.

1-COLOR (STONY BROOK RED)

1-COLOR (BLACK)


2-COLOR (DARK BACKGROUND)

1-COLOR (DARK BACKGROUND)


SUB-BRAND LOGOS

These are the ONLY approved sub-branded logos. Any alteration, substitution, or manipulation of these logos is prohibited.

PRINT | DIGITAL


DEPARTMENT LOGOS

The name of a department, club, organization or program should always appear as a text-only element, separate from the Stony Brook University logo. The departmental treatment is only to be used when there is no opportunity to treat the secondary name in text separate from the Stony Brook University logo. In these cases, a Stony Brook logo file with the secondary name properly positioned, as shown below in the vertical or circular treatments, will be provided upon request by the Office of Communications and Marketing. To ensure that consistency is maintained, do not attempt to create a treatment on your own.

Questions? Please contact Karen Leibowitz, Art Director, Communications & Marketing: Karen.Leibowitz@stonybrook.edu

Please choose from either the vertical or circular treatment:

VERTICAL TREATMENT

CIRCULAR TREATMENT


MINIMUM SIZES

SHIELD MINIMUM SIZE

HORIZONTAL MINIMUM SIZE


VERTICAL MINIMUM SIZE

STACKED MINIMUM SIZE


CLEAR SPACE

X = WIDTH OF “B” IN UNIVERSITY LOGO


UNIVERSITY LOGO COLOR PALETTE


FAR BEYOND LOGO LOCK-UP: OPTIONS A & B

The FAR BEYOND lock-up is key to communicating the Stony Brook brand identity. The University logo must always be represented in layouts that include FAR BEYOND or other display typography.

OPTION A: CLEAN TYPE


OPTION B: ALTERNATIVE TYPOGRAPHY

*Must be used in conjunction with the graphic rays, as outlined in the Design Assets.

far-beyond-b


FAR BEYOND COLOR PALETTE


OPTION A

The FAR BEYOND lock-up is key to communicating the Stony Brook brand identity. The University logo must always be represented in layouts that include FAR BEYOND or other display typographyfar-beyond-a


 

we-go-far-left

USAGE WITHIN LANGUAGE

FAR BEYOND is understood conversationally and is built to be used with other language that reflects the Stony Brook brand pillars, initiatives and other relevant calls to action.


OPTION B

An alternative typographic option is provided for usage in more dynamic layouts. The direction integrates the University headline font with a graphic “ray” language that has been developed from the rays on the Stony Brook shield. The typography should always be cut per the guidelines below (on angles that mimic the angles of the shield rays) and layouts should always include a graphic ray layer in order to provide purpose to the typographic cuts.

option-b


 

USAGE WITHIN LANGUAGE

FAR BEYOND is understood conversationally and is built to be used with other language that reflects the Stony Brook brand pillars, initiatives and other relevant calls to action.


EXAMPLES

SBU_Examples_Brand_Logo_01
SBU_Examples_Brand_Logo_02
SBU_Examples_Brand_Logo_03
16070064_Branding Example_Phase1_BizCards